The trend for ‘craft beer’ seems to know no limits – small breweries are opening all the time and homebrew is back in fashion. Even the big boys are getting in on the act, with megabreweries like Diageo and Molson Coors jumping on the ‘artisan’ branding wagon.
If you run a bar or a restaurant, the new wealth of options can make deciding on your beer range feel like an impossible task. There are so many people brewing, selling and writing about beer that the possibilities are overwhelming. So, how do you choose? And how do you make sure your team are able to sell the beers you decide on?
The most important thing is to create the best experience you can for your customers, and to have a beer offering that it at least as good as your wines and spirits. Particularly in a competitive market, good beer can make the difference between customers choosing you or your neighbour.
And, once you have great beers available for your customers, the next question is: can your team sell them? Do they understand the flavour profiles? Can they talk about their provenance and how they’re made? And, are they able to up-sell to premium options?
We provide two core services for bars and restaurants:
- Consultancy – selecting the right beer range for you and your customers; promoting your beers; and cross-selling beer and food
- Training – educating your team on beer varieties, brewing and food pairing; ensuring consistent presentation and serving; and developing confidence in up-selling
All consultancy work is bespoke, and costed on an individual basis. For an estimate, or to arrange a meeting, please contact us.
Half-day training packages for up to 10 team members start at £500.
We are also open to other ideas that suit you and your business – please contact us if you have something in mind.